Frida Hermansson

Frida Hermansson's website

Frida Hermansson's Instagram

Frida has had a deep fascination and love for animals and nature since childhood. She also works as an art director and graphic designer, which has greatly influenced her visual expression. In her photography, she is curious and constantly seeks new ways to portray her subjects — whether they are wildlife, landscapes, or graphic details. Frida is co-owner of Wild Nature fotoresor and is the photographic leader during our trips together with Wild Nature.

Frida has held several exhibitions and presentations, and she has appeared on Swedish national television in Mitt i Naturen (In the Middle of Nature), in the episode The Art of Photographing Nature. Her images have been published in The Sun, Epoch Times, Another Escape, Fotosidan Magasin, Camera Natura, and in articles and reports on Natursidan.se, as well as in the books Experiences in Stockholm’s Nature, Experiences in Sweden’s Nature (WWF’s Panda Book of the Year 2024), and in local media. She has also been a guest contributor on the Swedish Museum of Natural History’s Instagram account and served as a judge in several photography competitions.

She has a background in graphic design but began taking photos as a child, inspired by the nature of Gotland (an island in Sweden) and an early interest in visual storytelling. During her teenage years, her photographic direction was shaped by travel, including trips to Iceland and Svalbard, where the dramatic landscapes became a powerful source of inspiration. Over time, photography developed from a hobby into a profession, encouraged by international recognition and her own photo projects.

Her photo style varies between documentary and more artistic expressions, with a particular fascination for wildlife as well as light, weather and atmosphere in the landscape. She places great emphasis on respecting wildlife behaviour and on working in a way that does not disturb the natural environment. At the same time, she highlights how encounters with wildlife – from desert foxes in Morocco to polar bears in Svalbard – often become the most meaningful and memorable moments.

For Frida, nature is also closely connected to a sense of wellbeing and creativity. Her aim is to convey the same sense of wonder that she experiences herself, while inspiring others to discover and care for the natural world around them.

As a photographic leader on tours and workshops, Frida is passionate about sharing knowledge and inspiration. Her goal is always for participants to return home with new insights, memorable experiences, and truly great images.

During our Svalbard expedition, Frida will be available for individual photographic guidance in the field. She will also give several talks and sessions on light and composition, how to work with creative techniques such as ICM and multiple exposure, and how to create a strong and varied portfolio from a trip. Halfway through and towards the end of the expedition, there will also be opportunities for image feedback, helping you to further develop your photography.